In furtherance of their goal to give Outdoor Advertising its rightful place in the new landscape of Marketing Communications in Nigeria, members of the Outdoor Advertising Association of Nigeria (OAAN) have mapped out a series of capacity-building Training Programs, starting with a forthcoming Executive Education Workshop in the United States of America. Focusing on the theme of “The Art and Science of Outdoor Advertising in the Age of Digital Media”, the five-day Training Event will hold from April 12 to 17, at the Department of Communication, North Dakota State University (NDSU), with Resource Persons drawn from other American Universities and the field of American Professional Outdoor Advertising Practitioners. North Dakota State University is ranked among the top 2% of American public and private universities.

The curriculum for the Training Event, which was drawn up by OAAN members and NDSU Advertising Professors, shows that participants will be exposed to a wide range of topics that include business aspects and Return on Investments in Outdoor Advertising, Managing the Creative Process, Working with Governments and Public Institutions. Other topics include: Innovations in Outdoor Advertising Practice, Media Relations for Outdoor Agencies, and Leadership Paradigms for Outdoor Agencies etc.

Dr. Mark Meister, Professor and Chair of NDSU’s Department of Communication said his team is excited about the opportunity to collaborate with OAAN in co-hosting this special Training Program, which demonstrates the University’s commitment to serving its publics, locally and internationally. He added that since Communication Coursework started at NDSU in 1907, making it one of the pioneers in providing university-level education in communication, the emphasis has always been on leveraging Professional practices with high quality academic instruction. On his part, OAAN President Mr. Charles Chijide expressed optimism that the forthcoming Training will be very beneficial to OAAN members and their clients in all areas of Marketing Communications in Nigeria.

As a mark of respect and in recognition of the value of fruitful collaboration in the Marketing Communication Sector in Nigeria, Mr. Chijide has extended friendly invitations to OAAN’s peer Associations in Advertising, Marketing and Media to encourage them to join OAAN members in the proposed Training in the US. Mr. Chijide is confident that participating OAAN members and their clients will benefit immensely from the Outdoor Advertising Experience in the US, where the Outdoor Advertising Association was established in 1891. Here in Nigeria, Outdoor Advertising came at the instance of colonial Britain, in the work of the Nigerian Railway Corporation. As is the case in many other parts of the world, Outdoor Advertising in Nigeria today, is the fastest growing sector of Marketing Communications because it is the most public medium. It has now become indispensable in strategic marketing, and no other form of selling can take its place.

OAAN Secretariat is handling the registration for the Training on behalf of its members and all others who may want to participate. Interested prospective participants can contact the General Manager for additional information.


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