AN ADDRESS BY THE PRESIDENT AT THE PRESS CONFERENCE PRECEDING THE POSTER AWARDS 2014
The administration of Mr. Babu Akinbobola in 1996 thought about the idea of rewarding creative excellence in outdoors. This idea gave birth to a 7-member committee saddled with the responsibility of organizing the ever first Poster Awards in April, 1997. This first ever awards considered entries in 6 captivating categories. If we are not mistaken, the inaugural poster awards was the very first to be endorsed by the Advertising Council Practitioners of Nigeria (APCON) under the able leadership of the doyen of advertising, Pa. Moemeke.
From the first Poster Awards in 1997, we moved on to the second in 1998 and the categories increased from 6 to 16. This 8th Poster Awards and Exhibition will consider entries in only 10 categories and the 11th, tagged 'The Legend of Out of Home', will be awarded to one of our own, i.e. an individual who has contributed immensely to the development of outdoor advertising in Nigeria.
Panel of Judges
The Panel of Judges as usual, will be drawn from the following bodies: APCON, AAAN, ADVAN, OAAN, MIPAN Academia and the Consumer Protection Council. The Chairman of the Panel of Judges would be nominated by the members making up the panels.
As usual, the Panel of Judges would be guided by the following: They will also be at liberty to make amendments as deemed appropriate.
- Product Identification (Does the product name register quickly)
- Short & Precise Copy (Is the basic idea expressed quickly?)
- Legible Typeface (Can the consumer read the Copy at a distance with impact?)
- Effective Illustration
- Core Messages (Does it draw the relevant attention)
- Contrasting and Harmonious Colours (Are the Colours clearly defined? Do they have impact?)
- Effective use of Positive and Negative Space (proper use of space)
The event will hold at the Grand Ball Room of the Eko Hotel & Suites on the 15th of May, 2014.
The host Governor, His Excellency . Babatunde Raji Fashola (SAN), would be the Chief Host. The Governor of Akwa Ibom State, His Excellency Godswill Akpabio, who is also a patron like the host governor will be the Special Guest of Honour and the Chairman of APCON will chair the event. In addition to these eminent Nigerians, some members of the National Assembly and captains of industries are expected. Some foreign visitors expected include the President of the World Outdoor Advertising body, (FEPE), who is to deliver the keynote address and the President of International Signs Association amongst other foreign dignitaries expected.